Newsletter: Website personalisations work!

How to increase sales and drive conversions with website personalisation

By using website personalisation tools you can display targeted website content that changes according to your customer. You could personalise your website based on your users’:

• Location;
• Local time and date
• Purchase or visitor history on your website; and
• Visitor device type

These types of website personalisation can significantly increase conversions. In fact, a study by RedEye found an incredible 94% of companies experienced an increase in conversion rates from personalisation.

How website personalisation works

Website personalisation means that visitors to your website each have a slightly different experience – one tailored to them based on factors like their location or the time of day they visit. You could…

• Display a map showing a customer the location of the store nearest to them.
• Change your contact details depending on the time of day a visitor is on your website to prioritise phone or email contact.
• Customise your website with seasonal content like falling snow in December or a Valentine’s Day pop-up banner in February.
• Display targeted welcome offers to customers who haven’t purchased from you before.

Discover how website personalisation could work for your business

If you’d like to find out how website personalisation would work for your business then why not give us a call? We can discuss your business and customers and identify the types of personalisation that would work for you.



Give your business a New Year boost with these free resources

The start of a new business year is a great opportunity to make sure that your website and digital marketing are working for you. Check out these free resources from the QuayClick blog – they’ll help you to audit your website and digital marketing efforts and make recommendations for improvements. Check out these free resources to help you audit your current website and digital marketing efforts. You’ll also discover easy-to-action recommendations to help improve your website’s performance.

• Audit your website with our free checklist to test your website’s health
• 7 New Year’s digital marketing resolutions we should all be making in 2022
• 28 website essentials that every business owner needs to know
• 10 ways to organically grow your email marketing list
• Get a free SEO audit for your website with our SEO Checker Tool

Thanks for reading! If you’ve got questions about Website Personalisation and are interested in how it could help your business, contact us to set up a free call. 

The QuayClick team