SEO Exeter

    Research - Review - Plan - Implement - Monitor

Research stage

SEO starts with keyword research

Keywords are the building blocks of SEO. Without a solid understanding of the keywords you need to rank for, your SEO strategy has no foundations. Our SEO Exeter team work with you to identify the keywords that are worth ranking for in your industry. We'll consider the search volume of keywords and the level of competition. We use tools like Google Keyword planner and SE Ranking to ensure you have a strong mix of short and long-tail keywords.

Our SEO Exeter experts work with businesses from a range of sectors and take the time to get to know your specific business and your goals. We make sure that any keywords match the objectives of your business and your website. This means that we'll use keywords that will drive the right customers to your website - in short those with the highest chance of converting.

Review stage

We use advanced SEO tools to guide our work

Once we've identified the keywords you'd like to rank for, we need to see how well your current website performs for these terms. We call this our review stage and it's an important part of our SEO Exeter services. We use our advanced Audit tool to investigate how well your website is performing and identify clear and specific actions to make improvements.

We also use third-party tools like Google Search Console and SE Ranking to further drill down into your current website and analyse your written content and technical settings. These tools generate a lot of valuable data, but interpreting them can be complex. Our SEO Exeter team are used to cutting through the noise to identify the key takeaway messages and actions. We can then use all the information we've gathered to develop a clear and actionable SEO plan for your business.

Implement stage

SEO-rich website copy that converts

A big part of implementing your SEO plan will be writing new content for your website that is rich in keywords and engaging for your customers. This is where our Exeter copywriting team come in. We'll write content for your website that delivers on the actions of your SEO marketing plan. Your new website text can take the form of blog posts, news articles, new website pages or rewriting core content like your Home, About and Services pages.

Our Exeter copywriters will include the focused keywords identified during the research phase in a natural and engaging way. Your new website text will appeal to your website visitors and promote your products or services, whilst also increasing discoverability with search engines like Google. We'll also create internal links to content within your website, creating a framework of links that will help search engines learn which your most important webpages are. All of this activity falls under the heading of on-page SEO and it's a key step in implementing your SEO plan.

Monitor stage

SEO reporting and monitoring

We really mean it when we say we're with you for every step of the process when it comes to SEO. Once we've implemented all the actions in your SEO marketing plan, we'll be on-hand to monitor performance. SEO isn't a quick fix and it can take time to identify what is working well and where further improvements could be made.

We'll use advanced tools like SE Ranking to generate monthly reports tracking your keyword performance vs your competitors'. We'll also use Google Analytics, Google Search Console and visitor traffic statistics from your website to understand how your SEO performance changes over time. If we identify something that needs fixing we'll be there to help put it right. 

It's at this stage that we can also explore other options like using pay-per-click (PPC) ads to complement your SEO strategy. Another option is Conversion Rate Optimisation, this can help identify ways to turn more of your website visitors into customers. It's a great follow-on to SEO to increase the number of people that go on to buy from you once they've discovered your website.