If your website isn't generating the leads or sales you'd like, it could be because of your marketing. In the crowded world of the internet, it takes more than good website design to stand out. To get ahead of your competitors, you'll need to drive additional traffic to your website. That's where search engine marketing can help.
Search marketing is the process of gaining traffic from organic (SEO) or paid listings (PPC) on search engines. It’s a powerful way to reach your target audience for a relatively low cost compared with other channels. Conversion rate optimisation (CRO) - is a follow-on step to SEO and PPC and focuses on making more of your web traffic convert.
The best part about search marketing is that it’s measurable – you can see exactly how much traffic you get from each channel as well as what your return on investment is for every pound spent.
Our Exeter SEO team will enhance your website's technical settings and written content to help your website rank higher in search engine listings.
Our SEO experts get to know your industry, your competitors and your customers. We'll identify keywords that can help you stand out and be discovered by the right customers. With the help of our in-house Exeter copywriting team, we'll create keyword-rich blogs, news articles and website copy that engages your customers and will help you rank well with search engines.
We'll use advanced tools like Google Analytics, Google Search Console, SE Ranking and our
SEO audit tool to identify technical fixes and improvements and to monitor your progress.
With pay-per-click (PPC) advertising, you can appear on the first page of Google's search listings and drive high-converting leads to your website.
Our Exeter PPC experts use buyer personas, industry expertise and local knowledge to create engaging PPC ads. We can create all types of paid ads, including Google ads (search listings, display, e-commerce & remarketing) and paid social media marketing.
Our PPC management team are Google Ads certified professionals and are ready to start working for your business today.
The goal of conversion rate optimisation is to increase sales and conversions from visitors to your website. A website's conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying by 100.
Our experienced Exeter CRO team will work to improve your website's conversion performance and help you to get a greater return on your marketing spend. Our goal will be to get more of the people visiting your website to convert by meeting goals like making a purchase, contacting you or signing up to your mailing list.
CRO can make a huge difference to your business. If you have 1000 website visitors with a conversion rate of 2% you'll generate 20 sales/leads. A small increase in your conversion rate to 4% will generate 40 sales/leads - a 100% increase!
Our Exeter based search marketing experts can help you with SEO, PPC and CRO.
Here are some reasons why you might like to work with us:
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We’re a website design and digital marketing agency based in Exeter. We help businesses grow online and have over 20 years of experience in Web Design. We offer several inbound strategies, including paid search and SEO. In addition, our content team can help with copywriting and email campaigns.