Web design is changing. There’s a fast-growing shift in how websites are built, planned and budgeted for and it’s a change that can really help businesses. Growth-driven design is a new way of understanding and building websites. It capitalises on user experience and delivers websites that better meet customer and business needs.
Traditionally, websites are planned, built and then largely left until a redesign. These websites quickly grow outdated and rarely meet all customer needs.
With growth-driven design, websites are built and launched more quickly and then continually refined after launch based on user behaviour. If something isn't working, you don't wait months or years until the next redesign to correct it. Instead, site improvements are made as soon as possible.
It may sound strange, but it's true, the most high-performing websites are never 'finished'. The world isn't static and your website shouldn't be either. New products and services are developed, markets and customer behaviours change and so does your business. Your website should be able to quickly adapt to these changes and capitalise on them to reach new customers. Our web design Exeter team believe that there's no better way of responding to these changes than by following a growth-driven approach to web design.
Websites built using growth-driven design are continually updated, making them...
We work with you to plan your new website
The shortened web design phase focusses on the most critical design elements
Your new website featuring the core design elements is launched, but work continues after launch
The behaviour of your website visitors is tracked and analysed
Elements on your website is refined and new content is added based on user behaviour & market changes
Regular refinements and updates lead to a high-performing website aligned to customer & market needs
The best thing about growth-driven design is that your website is continually getting better. Whereas traditional websites become dated over time, growth-driven design sites are modernised and refreshed through regular updates. Here are some of the changes that our web design Exeter team can easily implement by following a growth-driven design approach:
Our web design Exeter team are big advocates for growth-driven design and it's easy to see why. Growth-driven design can provide many benefits to business owners:
3. Continuous Improvement
The final step of continuous improvement is the most critical. After the LaunchPad website is live, data on user needs and behaviour is continually collected using tools like Google Analytics. If a function or piece of content on the website doesn’t perform or if the business moves in a different direction then the website is modified to bring it back in line with customer and business expectations.
Our web design Exeter team work closely with our customers to build high performing websites that look great on every device. By following a growth-driven design methodology, we work with you to develop your site so that is always current and effective. We use tools like Google Analytics to observe how users behave when on your website and work with you to adapt your website's design and content accordingly. To find out more or to get started on your new growth-driven design website, get in touch with us today.
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We’re a website design and digital marketing agency based in Exeter. We help businesses grow online and have over 20 years of experience in Web Design. We offer several inbound strategies, including paid search and SEO. In addition, our content team can help with copywriting and email campaigns.