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Growth-driven design:

FOR BETTER BUSINESS WEBSITES

With a website built using a growth-driven design approach, you can benefit from...


  • quicker website launches
  • reduced upfront costs
  • better SEO & search rankings
  • websites that better meet customer needs


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Growth Driven Design

Growth driven design is changing the world of web design

Web design is changing. There’s a fast-growing shift in how websites are built, planned and budgeted for and it’s a change that can really help businesses. Growth-driven design is a new way of understanding and building websites. It capitalises on user experience and delivers websites that better meet customer and business needs. 


Traditionally, websites are planned, built and then largely left until a redesign. These websites quickly grow outdated and rarely meet all customer needs.


With growth-driven design, websites are built and launched more quickly and then continually refined after launch based on user behaviour. If something isn't working, you don't wait months or years until the next redesign to correct it. Instead, site improvements are made as soon as possible.


The best websites are never finished

It may sound strange, but it's true, the most high-performing websites are never 'finished'. The world isn't static and your website shouldn't be either. New products and services are developed, markets and customer behaviours change and so does your business. Your website should be able to quickly adapt to these changes and capitalise on them to reach new customers. Our web design Exeter team believe that there's no better way of responding to these changes than by following a growth-driven approach to web design.


Websites built using growth-driven design are continually updated, making them...

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Here's how growth-driven design works...

Planning your website

We work with you to plan your new website

shorter web design phase

The shortened web design phase focusses on the most critical design elements

Website Launch

Your new website featuring the core design elements is launched, but work continues after launch

tracking and analysing behavior

The behaviour of your website visitors is tracked and analysed

Refining website elements

Elements on your website is refined and new content is added based on user behaviour & market changes

Website aligned with customer needs

Regular refinements and updates lead to a high-performing website aligned to customer & market needs

Your website keeps getting better with growth-driven design

The best thing about growth-driven design is that your website is continually getting better. Whereas traditional websites become dated over time, growth-driven design sites are modernised and refreshed through regular updates. Here are some of the changes that our web design Exeter team can easily implement by following a growth-driven design approach:

  • Adding new content like image galleries, testimonials, event calendars, podcasts, videos and downloadable resources. 
  • Refreshing your brand and identity with a new colour palette, styling, fonts and more.
  • Adding marketing campaign branding and seasonal styling to your website, including landing pages and pop-ups.
  • Refreshing your website's layout, navigation and overall look and feel.
  • Changing the styling of buttons, banners, icons and more
Growth Driven Design

The benefits of growth-driven design for businesses

Our web design Exeter team are big advocates for growth-driven design and it's easy to see why. Growth-driven design can provide many benefits to business owners:

  • Websites can be launched and redesigned more quickly.
  • Growth-driven design ‘smoothes’ the investment curve – upfront build costs are reduced in favour of a more level ongoing investment.
  • Websites built with a growth-driven design approach better meet customer and business needs, as whenever something changes the website is adapted at the first opportunity.
  • Growth-driven design is good for SEO as the website is updated more regularly, this can help your search engine rankings.
  • Websites built following growth-driven design often appear more appealing and current to customers as they are continually adapted and refreshed.

The three steps of growth-driven design

1. Strategy

Goals for the website design are set and data is collected on user needs and behaviour. Any assumptions and objectives are agreed upon, alongside an overall vision for the website. 

2.  LaunchPad Website

The LaunchPad website is a complete website, but it is launched quickly and follows the principle of a ‘minimum viable product’. It is developed based on the most critical improvements required, with the knowledge that further refinement will happen later.

3.  Continuous Improvement

The final step of continuous improvement is the most critical. After the LaunchPad website is live, data on user needs and behaviour is continually collected using tools like Google Analytics. If a function or piece of content on the website doesn’t perform or if the business moves in a different direction then the website is modified to bring it back in line with customer and business expectations.


Exeter's growth-driven design experts


Our web design Exeter team work closely with our customers to build high performing websites that look great on every device. By following a growth-driven design methodology, we work with you to develop your site so that is always current and effective. We use tools like Google Analytics to observe how users behave when on your website and work with you to adapt your website's design and content accordingly. To find out more or to get started on your new growth-driven design website, get in touch with us today.

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