QuayClick Digital Marketing

Turn your website visitors into customers with

 conversion rate optimisation (CRO)

Our conversion rate optimisation agency will make your website work harder for you. 

  • Generate more leads.
  • Increase sales.
  • Grow your mailing lists.
  • Increase visitor engagement.
  • Reduce your marketing spend.


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Our conversion rate optimisation agency helps you to achieve your marketing goals

Conversion rate optimisation (CRO) is all about increasing the performance of your website. Whether your website has a hundred visitors or a hundred thousand, you want to make sure that those visitors are converting.


A conversion is the realisation of one of your marketing goals. This might be someone purchasing a product from your online store, but it could also be a new sign-up to your mailing list or filling in a contact form for you to get in touch with them.


If your website isn't optimised for conversions then it's likely that you're missing out on valuable leads and sales. Your website may be getting good volumes of traffic but if those visitors are leaving without converting then you're not benefitting from their visit.


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Calculating your conversion rate

The conversion rate for your website is calculated by dividing the number of conversions by the number of visitors and multiplying by 100. It can be calculated on a page-by-page basis or for your website as a whole. 


So, if your website has 300 conversions from 10000 website visits, then your conversion rate is 3%. What constitutes a 'good' conversion rate varies by industry. However, for most sectors, a good conversion rate is somewhere between 2% and 6%. Whatever your starting rate, the aim of CRO is to make improvements so that a higher percentage of your website visitors convert.

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Use CRO to increase sales and improve your marketing ROI

Our goal as a conversion rate optimisation agency is to improve your website's conversion performance and help you to get a greater return on your marketing spend.


How CRO can improve your marketing ROI in 3 easy steps


  1. By tracking conversions and where those visitors come from you know which of your marketing campaigns and channels are most successful. 
  2. You can then use your knowledge of your successful campaigns and channels to focus your future marketing spend on what works and stop spending money on what doesn't work. 
  3. Once your website has been optimised for conversion, future campaigns that drive additional traffic to your website will yield greater conversion rates and provide a better ROI on marketing spend.
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CRO can make a huge difference to your business

We wanted to give you a quick example of just how effective conversion rate optimisation can be.


Imagine you have 1000 website visitors with a conversion rate of 2%. This equates to 20 sales/leads.


If through conversion rate optimisation you can increase your conversion rate to 4% you'll achieve 40 sales/leads - a 100% increase!



The following table shows how big a difference conversion rate optimisation could make to sales if you have 10000 website visitors a month.

Website Traffic 10000 10000 10000
Conversion rate 2% 3% 4%
Leads 200 300 400
Sales conversion rate 10% 15% 20%
Sales 20 45 80

Our conversion rate optimisation process

When you choose to work with us as your conversion rate optimisation agency we'll follow a clear process to help improve your website's conversion performance. 

  • Getting to know your business

    We work closely with you to understand your business and identify your marketing and conversion goals. This will help us to understand when your website visitors are successfully converting.

  • CRO audit

    We'll undertake a detailed CRO audit of your website to identify...

     

    • The volume of traffic you receive to your website.
    • Where your visitors are coming from.
    • How your website visitors behave when on your site.
    • The number of conversion opportunities on your website.
    • Where conversion opportunities are located (e.g. homepage, blog etc.).

    We use specialist tools like Google Analytics and Hotjar to track user behaviour and the actions they take on your website. This will help us to identify where your website traffic is converting and where you are losing visitors.

    .

  • Calculating your conversion rate 

    We'll use the information from our audit to calculate your conversion rate. This is the percentage of visitors to your website that complete a desired conversion action (e,g. a purchase, contact or form completion). We can calculate a conversion rate for your whole website or specific pages like your homepage, pricing page or blog.

  • Goal setting and tracking

    By comparing your conversion rate to benchmark rates for your industry or business type, we can set clear objectives to improve your conversion rate. We'll define your goals in Google Analytics so that we can accurately track performance.

  • A / B Testing

    We'll trial changes to your website such as:


    • Adding calls-to-action to key pages.
    • Changing visitor flow/journeys so that users navigate through your site differently.
    • Adding features like chat functions, pop-ups or dialogue boxes.
    • Making calls-to-action more visually appealing and prominent.
    • Improving the look and feel of key pages like the homepage or pricing page.

    We'll identify which strategies are most effective and implement these across your website to improve your conversion rate.


  • Detailed monthly reporting

    We'll provide you with detailed monthly updates so that you're clear about what impact the work we're doing is having on your website. We'll answer any questions you have and adapt our strategies if something isn't working.

  • Identifying missed opportunities e.g. Google and Social media remarketing

    The process of conversion rate optimisation provides us with a lot of valuable data about how your website visitors behave and where leads are lost. As well as making changes to your website, we can use this data to inform other marketing activities such as social media campaigns or running remarketing campaigns on Google Ads. If you decide you'd like to go ahead with implementing these additional actions we can help and have an experienced copywriting and social media marketing team here in Exeter.

Conversion rate optimisation works on your most important webpages

As an experienced conversion rate optimisation agency, we'll focus our efforts on the most important pages and locations of your website. These are the places where key customer interactions take place and include your:

  • homepage;
  • pricing pages;
  • blog posts;
  • calls-to-action;
  • campaign and PPC landing pages;
  • forms; and
  • pop-ups & user interaction

Why work with QuayClick as your conversion rate optimisation agency 

We understand that CRO probably feels like a potentially overwhelming topic to many small business owners. As an experienced conversion rate optimisation agency it's our job to understand all the complexities so that you don't have to. We'll explain everything you need to know in easy-to-understand language and answer any questions you may have. along the way. We're based in Exeter and work with businesses across the southwest and further afield.

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