Newsletter: Is your website costing you money?

Did you know that the shelf-life of a website is between 2-3 years? Yes, that’s right: websites built as recently as 2020 are already looking dated.

An out-of-date website can damage confidence in your brand and send customers looking for a competitor that appears more contemporary. A study by Blue Fountain Media found that 81% of 18-60-year-olds in their survey group thought less of a brand if the website was not updated.

If over three-quarters of website visitors are getting a negative impression of your business, then you can be sure that you’re losing customers as a result. In short, that outdated website is costing you money in lost sales.

So, how do you know when your website is looking dated? Well, over on the blog we’ve identified 10 warning signs that your website is in need of a refresh…

10 signs your website needs a refresh

From your website falling down search rankings to your website being slow to load or your content not matching your business, these are our top 10 signs your website needs a refresh.

Check out the full list now…

How to refresh your website…

We’re betting that for most businesses you’ll recognise at least 3 or 4 of the warning signs in our blog. But don’t worry, help is at hand. In today’s newsletter, we’ll focus on two critical areas where you can make a big difference to how your website looks: your homepage and your website copy.

1. Rework your homepage

If your website is looking out-dated, your homepage is the best place to focus your attention. It’s where most people land on your website and makes the biggest first impression. Here’s how you can give your homepage a new look that impresses and converts…

2. Review your website copy

Every page of your website has copy on it – that makes it pretty important! If your copy is out-of-date, poorly written or doesn’t reflect your business then it will soon show. The good news is that when you get your copy right it can make a huge difference to how customers see your business. Make sure your website copy is working for you…

Bonus blog!

If you’re still looking for some inspiration, check out our post on 10 web design trends to watch out for in 2022.

Here to help

Thanks for reading! If you think your website is in need of a refresh, our web design team can help. Our copywriting team can also take a look at your website and write engaging new copy to help bring your brand to life.

To find out more, contact us to set up a free call.



The QuayClick team