Top 10 content presentation ideas for your business blog

3. Surveys, polls and quizzes

Interactive features like surveys or quizzes can be fun or serious, but either way, people love an easy and interactive way to engage with a brand. With a survey or quiz, the promise of learning the results inspires people to take part so it’s a good format for promoting engagement.

Survey & quiz highlights: 

• Quizzes and surveys are widely shared on social media, as people want to display their results and learn how their friends did.

• They’re a great way of learning more about your customers and collecting market data.



4. How-to-guides

These often combine simple, numbered steps with illustrations, videos or images. They work well for everything from recipes to DIY projects to summarising technical processes.

How-to-guide highlights: 

• How-to-guides can rank well in search listings as they effectively satisfy user queries.

• They’re good ‘evergreen’ content that users continue to search for and return to.

For examples of how-to guides, check out these posts: 

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5. Interviews

Whether filmed, audio-recorded or typed, interviews are great blog content. The back and forth style means they can feel more informal and easy to digest than a long-form article.

Interview highlights: 

• Interviews are popular with a wide range of audiences as they’re often informal and easy to digest.

• When you interview someone external to your business, you also benefit from their promotion channels as they’ll share links to your website with their followers. If you manage to secure a big-name subject it could really help your blog’s reach.

6. Case studies 

Case studies, testimonials and personal accounts make for very relatable content as they focus on telling a story or summarising a personal experience. It’s a great way of demonstrating how your business helps people through your products or services.

Case study highlights: 

• Case studies build confidence in your brand by serving as testimonials to your products or services.

• They come across as personal and sincere and can build connections with new audiences.

7. News

You could share your company news or create a round-up or commentary of industry news. News articles are highly engaging and interesting to those invested in your business or sector and can help build or maintain a relationship.

News highlights: 

• Sharing and commenting on industry news is a great way of generating content quickly and easily.

• Sharing industry news and opinions can help to establish your business as an authoritative and trusted voice in your sector.

For an example of a news article, check out this post: 

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8. Templates and resources

Planners, checklists, schedules and other forms of downloadable resources can be great for generating traffic to your website as they’re tools that people often search for. They work best when readers will see the value in accessing something that will save them time or where they are benefitting from your industry expertise.

Templates & resources highlights: 

Good resources and templates are sought after and so you can restrict access to them for people who complete a desired action such as signing up to your mailing list or following you on social media (a practice called gated-content).

Templates are valued and so are likely to generate backlinks and social media shares.

For an example of a blog post with a downloadable template, check out this post: 

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9. Presentations / slideshows

Presentations work well for presenting information that might combine written, numerical and graphical content. It’s a different way of dealing with a topic that’s sequential as people view one slide at a time.

Presentations highlights: 

• If your staff present at conferences, pitches or events then sharing presentations you already have is a great way of quickly generating content.

• Sharing presentations can lead to you being asked to present at events and is, therefore, a good way of expanding your company’s reach to new audiences.

10. FAQs

You can find out what questions people might like answering in your industry using a tool like answer the public. You then use your knowledge to provide answers to those questions. Like lists, FAQs are easy-to-read and skim over, making them popular for people with less time or wanting quick answers.

FAQs highlights: 

• Because you’re answering questions that people are searching for answers to, FAQ pages can rank well with search engines.
• FAQs are great evergreen content, people’s queries tend to be fairly consistent over time but if something new comes up you can easily add an extra question and answer.

Get help with blogging from our Exeter copywriters



If you’re looking for ways to reinvigorate your blog or create new content for your business then QuayClick can help. Our content creation services are designed to help generate engaging content for your website, blog, social media and email newsletters.

If it’s blog content you’re after, then our Exeter copywriters offer a blogging service where we create interesting and varied content in a range of styles and formats, whatever your industry. To find out more, contact us in Exeter today.