Why using a Content Management System can save you time and money

The algorithms used by search engines like Google to determine how well a website ranks in search listings change regularly. However, frequently updating your website with new and authoritative content remains one of the most consistent steps you can take to positively influence your search rankings. A good Content Management System puts the power to add content to your website in your hands, on your own schedule, and without the need for external help. 

What is a Content Management System (CMS)?

A Content Management System (CMS) is simply an application for managing web content that makes it possible for multiple contributors to create, edit and publish content to a website. 

Reduce agency spend by moving routine content updates in-house

There’s no substitute for a professionally designed and developed website. However, once your website has been launched, using a CMS means that your own staff can handle routine content updates. A CMS is a simple interface that is easy for non-technical staff to use. Design and development agency Zivtech highlight that a CMS provides a WYSIWYG (what you see is what you get) toolbar that is comparable to using word processing or text editing software that many people will be familiar with. Utilising your own staff for this work reduces dependency on outside support and therefore lowers costs.

Updates to website content whenever you want them 

By using a CMS, the staff within your organisation can publish news stories, add blog posts, upload images and video and add or edit website text whenever you need them to. Content can be uploaded quickly and without delay. This means your company can be more responsive in adding content to reflect market changes, news and external factors like changes to your business due to COVID-19. You can promptly make information available on your website, even outside of usual working hours. This also means that you can take advantage of flash-trends and sales opportunities to quickly create content that appeals to customers interested in these trending themes. This is great for ice cream vendors in a sudden heatwave, but also for all businesses around events like Christmas, Easter, Bank Holidays, Black Friday Sales etc.

Access to a CMS encourages content creation

Having the power to update and add to website content in-house can lead to a culture of increased content creation. Directly engaging staff in website updates gives them a sense of ownership and you may find that they take a more proactive role in developing content as a result. This increased sharing of news stories, company updates and staff developments can have a positive impact on SEO by indexing more content and also projects a positive and authentic staff-led view of your company.