Most websites follow a similar pattern. They have a home page, an about, product pages, a blog and contact page. It’s a great start, but if you really want to maximise your website’s potential; to improve your SEO, climb search rankings and increase conversions, you’ll need to do more.
We’re going to highlight the pages and features that will give your customers a better website experience and that can help you to sell more. Plus, we’ve got an exclusive free download for subscribers to help you with creating new content.
It may surprise you, but the humble FAQ page can be a major winner when it comes to boosting SEO and conversions.
A Frequently Asked Questions (FAQ page) answers key questions your customers may have. It focuses on customer needs and is designed to help them convert.
An FAQ page will naturally use a lot of your keywords – your products, services and geographical area etc. It also uses lots of H2 headings and phrases questions like search terms e.g. ‘Does my business need a website?’ – these work well for boosting your SEO.
FAQ pages improve customers’ journeys by answering their queries and removing obstacles like concerns over delivery and returns etc. without having to contact you. They also help to increase consumer confidence by showcasing your industry expertise.
It’s one of the most common questions we’re asked when a customer is creating or redesigning their website – what to include. So, here’s our definitive list of the pages and key content blocks you should have on your website.
It’s critical to get your website right, from structure through to content, and doing so will help push your customers to convert. From your home page to your T’s & Cs, here’s what we think you should include on your website.
Getting your website’s core page structure right should be your priority. But if you’ve taken things as far as you can and still aren’t seeing the conversion results you’d like, it could be time to look at the tools and features you’re using. Adding functions and features to a website can greatly improve the experience for visitors and make them more likely to not only discover your website but to buy from you also.
From marketing automations to personalisation and instant chat, these advanced features can help you to drive your website visitors towards conversion. Plus, discover the everyday tool you can use to gain more knowledge about how visitors use your website.
Thanks for reading! If you’re looking to get more conversions from your website, it could be time for a website redesign. We have a range of web design packages to suit every business and can advise you on the structure, content and features that work for your business and customers.
To find out more, contact us to set up a free call.
The QuayClick team
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We’re a website design and digital marketing agency based in Exeter. We help businesses grow online and have over 20 years of experience in Web Design. We offer several inbound strategies, including paid search and SEO. In addition, our content team can help with copywriting and email campaigns.