Newsletter: Five actions to increase your conversion rate

You’re probably aware of SEO, you may even have an SEO strategy for increasing traffic to your website. However, if you’re only investing in SEO, you’re missing out on valuable sales and leads. That’s where CRO comes in.

 Conversion rate optimisation (CRO) is about making technical and content changes to your website so that more of your visitors ‘convert’. A conversion happens when one of your website’s marketing goals is realised, this could be:

• A product sale;
• A new mailing list sign-up;
• A submitted contact form; or
• Any similar pre-defined action.
  

5 actions to increase your conversion rate

By increasing your conversion rate you can hit more of your marketing goals; gaining more sales and leads for your business.

Here are our top five actions to increase your conversion rate:

• Use A/B testing to identify what converts.
• Simplify your homepage design.
• Use website personalisation.
• Focus on website speed and security.
• Prioritise your calls-to-actions.

For more details on implementing each of these actions and to read our full list of 9 actions to increase your conversion rate, visit our blog today.

Discover how conversion rate optimisation could work for your business

If you’d like to find out how CRO would work for your business then why not give us a call? We can audit your website to identify your current conversion rate and identify actions to increase it. Our expert web design and copywriting team can then help you to implement those actions.

Website design & digital marketing to turn your visitors into customers

At QuayClick, we help businesses to increase sales and reach new audiences with beautiful web designs and advanced digital marketing strategies. As well as CRO, we can help your business with:

• Website design;
• Pay-per-click (PPC) ads;
• Copywriting;
• SEO;
• Email marketing; and
• Social media marketing.

If you’re looking to grow your business, get in touch today to find out how we could help.

Thanks for reading! If you’ve got questions about CRO and are interested in how it could help your business, contact us to set up a free call.

The QuayClick team